Winning? Sure how about some cute hats.

More evidence of the re-normalization of firearms.

This comic.

Now look at the comments. Nothing negative about guns. In fact there's many anecdotes of stores like "Gowns and Guns" and "Handbags and Handguns", and a universal positive response to them.

And bonus, redneck being used as a compliment.

Then again, this is a comic that celebrates manliness, and not the ironic or overblown-overweening man-child manliness either.

And here's another example of normalization and the difficulty of finding opposition.