More evidence of the re-normalization of firearms.
Now look at the comments. Nothing negative about guns. In fact there's many anecdotes of stores like "Gowns and Guns" and "Handbags and Handguns", and a universal positive response to them.
And bonus, redneck being used as a compliment.
Then again, this is a comic that celebrates manliness, and not the ironic or overblown-overweening man-child manliness either.
And here's another example of normalization and the difficulty of finding opposition.