In a book written by a supposed master strategist, that supposedly aims to give liberals ammunition to spread their point of view and counter those evil conservatives. Gun Control, comes up exactly one time.
Once. And it's not even that detailed In the middle of the opening paragraph of his section on "The Four Effects of Extreme Conservativism". Chapter 8, page 53:
Extreme conservatism inflicts its damage in multiple venues: it chips away at democracy and the Public; it poisons the human spirit; and the would community, it contributes to human agony and damages both America's standing in the world and America's friendships with other nations. Extreme conservatism thus is not merely about abortion, the size of government, or gun control. Extreme conservatism is an all-encompassing world-view, and its adherents want to bring into its compass the lives of every citizen.
Emphasis added. That's it. In the whole book.
And yes, the guy really does open every sentence in that pargraph with the same two words. And note for a man thats's supposed to be a dispassionate scientist or at least a high level policy maker he whinges and whines like a weepy hippy about how the Extreme! Conservatives are hashing his mellow and making the chakras of the earth mother cry. Not to mention the hilarious projection of a man enamored with the idea of having every single democrat parrot his talking points complain about an all-encompassing world-view everyone that everyone has to buy into.
But it is telling that, again, this is the only time the word gun comes up. Firearm does not come up at all. Neither does pistol.
For contrast abortion comes up 9 times and fair or fairness comes up 15 times. Justice comes up 15 times. Though again nanny (as in nanny state) comes up zero times.
So to me it's telling that while Lakoff will blather about every liberal talking point and gives silly clichies (he even has a section on Social Darwinism, that'll make Goldberg laugh) that good liberals should use in to educate the proles, he is totally mute when it comes to guns.
No advice on how to frame the gun control movement Lakoff? No tips on how to counter the conservative narrative? Clearly he doesn't like guns, given the one reference he makes. But he is also at total loss on what advice to give a liberal politician about them.
And when facing something he doesn't like, he follows his own thesis and ignores it.
If you want to see how a "leading light" of liberal strategy thinks and recommends. Go and read the amazon preview. It's worth more than a chuckle.