Those neo Puritans sure hate the idea of someone somewhere having fun and making the 'wrong' choicer.
The Nannystate defined. Sugar is just like cigarettes and alcohol and we need massive taxes to "nudge" you proles into the right decisions. Which makes sense that these social engineers laud $11 for a pack of smokes and wish it were higher.
And bonus for first world problems and the bright idea of spiking food prices.
It's like how gun control is about control.